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Monday, 27 September 2010

'L' words and 'The Thinking Place'

It is amazing what one can come across, learning through online conversations, that at the time, you think have gone off track when in fact that very conversation takes you into a whole new world of learning.

I began with a facebook post that said Live, Love, Laugh........a dear friend responded with Look, like, levitate.  So this turned into a little word game and I guess my competitive and curious nature, took me off into cyberspace to find tricky 'L' words.

What can I say I ended up responding with....labiomancy, lacis, lagotic.......never heard of them before:)

So what began as a statement, became a whole new learning experience and a great new site 'The Thinking Place' Bookmarked for the future......

How do you eat an elephant?

One bite at a time!

Just jotting down a phrase used by my family over time when facing learning curves, challenges, bumps in the road, change............The best way of learning, to break all down into small pieces of information - bite size chunks, otherwise you will overload your system:)

A phrase ever increasingly needed etched into ones mind to live, learn and flourish in an increasingly complicated world or the world we are complicating:)

A glimpse of some tools to empower you and enable your learners!

Just a couple of grabs from the edupov website......cool gear waiting for your open embrace.

Find out more about the gear and the services offered to get you on your way. 

Use the best, consult with the best, engage with the best and the best will follow in all you do:)

Facebook - Statement of Right and Responsibilities - Registration and Account Security - 4.1- 4.10

So I continue the journey in trying to fully understand what I signed up for and what I have signed away in having a facebook account.  Important to try and get a grasp of all the rules but I can tell you now, they seem to be never ending.  Here are all those listed under point 4 - Registration and Account Security 4.1 - 4.10


This agreement was written in English (US).  Please note that Section 16 contains certain changes to the general terms for users outside the United States.
 
Date of Last Revision: August 25, 2010.
 
Statement of Rights and Responsibilities


 
This Statement of Rights and Responsibilities ("Statement") derives from the Facebook Principles, and governs our relationship with users and others who interact with Facebook. By using or accessing Facebook, you agree to this Statement.

4. Registration and Account Security
 
Facebook users provide their real names and information, and we need your help to keep it that way. Here are some commitments you make to us relating to registering and maintaining the security of your account:


1. You will not provide any false personal information on Facebook, or create an account for anyone other than yourself without permission.


This seems quite simple and practical but how on earth can this be monitored????  


2. You will not create more than one personal profile.


Okay, again seems simple but how is this monitored???  Does this mean that you can create more than one profile as long as they are not 'personal' - what is the definition of 'personal'?  What are the consequences if you do make more than one profile?  mmmmmmmmm


3. If we disable your account, you will not create another one without our permission.


Disable account - why?  Under what circumstances is this done?  Do you get any warning, any right of appeal?  Does disable account mean it is deleted or just can not access?  How would they know if another was created?  How do you seek permission - is there an official form somewhere around?


4.You will not use your personal profile for your own commercial gain (such as selling your status update to an advertiser).


Laughter erupts.  Has facebook looked at how many profiles are now set up for business.  Important for all to remember this.....you can have a 'personal profile' and this must not be for business gain.....If you wish to promote products and services then you MUST create a business page or group that you are the administrator of.  Folks whilst I am laughing I am also concerned about many of my friends on facebook who have created profiles that are purely for business purposes..............If you are reported, if facebook finds you, they can disable your account immediately and I am serious.  I saw this happen to another user 2 years ago and they lost all of their marketing, customer base etc as they did not realise the 'personal profile' could not act as a representation of their business.  

I do think that it is near impossible for facebook to keep up with all the profiles created - 'personal' or 'business' but do not take a chance with this.


5. You will not use Facebook if you are under 13.


Well I did not know this............I wonder how they came up with the age of 13?  How can this be monitored?  I guess as with most I am finding in reading all the rules, many are written to cover facebook's butt, so they have no responsibility.


6. You will not use Facebook if you are a convicted sex offender.


Fair call but again monitoring this near impossible.  I would like to think that not only convicted sex offenders were singled out - I do not want those convicted of fraud, con artists and the list goes on allowed on facebook - again keeping in mind monitoring this really is impossible.


7. You will keep your contact information accurate and up-to-date.


Make sense I guess if you want people to contact you in any way other than via facebook itself.  Monitoring this again a nightmare and impossible.


8. You will not share your password, (or in the case of developers, your secret key), let anyone else access your account, or do anything else that might jeopardize the security of your account.


This really is for your own well being.  If you allow anyone else to use your account and they cause any form of harm be it on your own head - you will deserve any consequences that come.....


9. You will not transfer your account (including any page or application you administer) to anyone without first getting our written permission.


What the..........be careful all.  I think I am safe as I have not transfered a page but I do share administration with a few on pages set up.  Thinking I will get their written permission to be joint admins just to cover my own backside.  I wonder what 'written permission' involves though - can it be via email or facebook message?????


10. If you select a username for your account we reserve the right to remove or reclaim it if we believe appropriate (such as when a trademark owner complains about a username that does not closely relate to a user's actual name).


Huh, I thought the user name had to be your name at least for the so called 'personal profile'.  Does this mean that you can pick any user name, make one up and that is okay as long as it does not contravene 'trademarks and the like....mmmmm has me questioning a great deal that I have already read in the rules....confusing to say the least.


Well I hope you enjoyed learning that little bit more about what you signed up for.  I for one am off to try and digest and make sense of all of the above.

Imagine if you will and then make your dreams a Reality - Educational Point of View Technology!

I have been involved in new tools and technologies for learning for many moons now, well before the days of myspace, ning, facebook and the like.  Not a great deal has really stood out for some time but Educational Point of View Technology, has me thinking and re-thinking how to guide learners in todays learning environment and how facilitators can adapt their ways, to ensure their learners are provided with the best, the most current learning possible.

Imagine being enabled via easy to use and tiny camera's, recording and even live streaming, to help your learners.  

You can make your own little videos of tasks or steps in a process, no longer reliant on crappy old videos or dvd's that are years old.  

You can disseminate the videos you make live, or capture and make available on the net, computers or mobile phones.  

You can save your departments budget by purchasing the equipment which is inexpensive compared to that of a DVD set, enable your department to provide the best and most current learning. 

You can adapt the material any time you wish and you are in control as the creator.  

You can provide just in time learning in the work place.

You can create and provide learning resources that audio visually reinforce learning on mobile hand held technologies, be it phones, iPads and the like.

The possibilities are endless.

If you have not explored this area before now is the time to do so.  Do not be a laggard as to do so will only disempower you and disable your learners.

Find out more now............www.edupov.com

Tuesday, 21 September 2010

Statement of Rights and Responsibilities - Facebook - Safety - 3.1,3.2, 3.3, 3.4, 3.5,3.6, 3.7, 3.8, 3.9, 3.10, 3.11, 3.12

This agreement was written in English (US).  Please note that Section 16 contains certain changes to the general terms for users outside the United States.

 

Date of Last Revision: August 25, 2010.

 

Statement of Rights and Responsibilities

 

This Statement of Rights and Responsibilities ("Statement") derives from the Facebook Principles, and governs our relationship with users and others who interact with Facebook. By using or accessing Facebook, you agree to this Statement.


3: 

Safety

 

1. We do our best to keep Facebook safe, but we cannot guarantee it. We need your help to do that, which includes the following commitments:

mmmm 'do our best' compared to what I wonder?  At least this is clear, we must be responsible for our own safety!

2: You will not send or otherwise post unauthorized commercial communications (such as spam) on Facebook.

Does everyone know what 'spam' is - it could stand for 'spiced ham'.  What is the exact definition of 'unauthorized commercial communications'?  Maybe actual examples would help as this to me is unclear. Then again maybe it is meant to be unclear so it can incorporate just about anything????

3. You will not collect users' content or information, or otherwise access Facebook, using automated means (such as harvesting bots, robots, spiders, or scrapers) without our permission.

Now I can not stop laughing, sorry folks but how many users will actually know what 'automated means' are and to many the examples will have them scratching their heads - time for a dictionary perhaps.  Really, 'harvesting bots' could refer to removing the bot fly eggs off a horse, 'robots' mechanical/robotic toys or equipment, 'spiders' are creepy crawly critters and 'scrapers' tools to remove bots.

Lesson here - have an online dictionary open whilst reading statement of rights and responsibilities.

4. You will not engage in unlawful multi-level marketing, such as a pyramid scheme, on Facebook.

Okay but how about defining 'multi-level marketing' and 'pyramid scheme'. Many would have no idea and may also be wondering why they would even try to build a pyramid.  On the other hand, I wonder if facebook has had a close look at some of the businesses on facebook and the tactics and strategies employed.

5. You will not upload viruses or other malicious code.

A great point and I would hope that most would know what a virus is although it could be more specific and state 'computer virus'.  Some may worry about spreading a cold!  'Malicious code' I would suggest needs defining.

6. You will not solicit login information or access an account belonging to someone else.

Another good point but how many would understand 'solicit login'?  It is important if not critical however to remember that your accounts are yours and you should at no time allow another person to login to your account.

7. You will not bully, intimidate, or harass any user.

Love it.  No body has the right to engage any of the above behaviors on or off line.  Again I suggest that definitions here are important as are examples as perceptions and beliefs about what constitute such behavior seems to vary.

8. You will not post content that: is hateful, threatening, or pornographic; incites violence; or contains nudity or graphic or gratuitous violence.

I am hoping that the majority would understand all of what is written above.  I do wonder though how many have read this point as there are posts daily with people sharing youtube and the like, that contravene this rule.

9. You will not develop or operate a third-party application containing alcohol-related or other mature content (including advertisements) without appropriate age-based restrictions.

The above is clear although 'third-party application' maybe unclear to many.  I do see some contradiction in this point 3.9 and 3.8 as if not allowed to post 'nudity, porn, violence' then 'mature content' should not be allowed at all, however 3.9 in my mind anyway, says that you can as long as you have the 'appropriate age-based restrictions'.  Seems confusing!  Maybe a definition of 'mature content' is in order.  Click the mouse to your dictionary folks:)

10. You will not offer any contest, giveaway, or sweepstakes ("promotion") on Facebook without our prior written consent. If we consent, you take full responsibility for the promotion, and will follow our Promotions Guidelines and all applicable laws.

Well this is clear.  If you get written consent from Facebook, the 'contest, giveaway, or sweepstakes ("promotion")' will get the green light but you will lose all control over it..............mmmmmmmmm.  Great I guess if Facebook gets the message out to a vast market but the total control aspect is eating at me................How do you apply to Facebook?  What criteria is used by Facebook in deciding if your 'contest, giveaway, or sweepstakes ("promotion")' is worthy?  

11. You will not use Facebook to do anything unlawful, misleading, malicious, or discriminatory.

Can not argue to much with this - well I would hope anyway:)

12. You will not do anything that could disable, overburden, or impair the proper working of Facebook, such as a denial of service attack.

What the 'denial of service attack' - how many users would know what this is?  Fair call but please explain, even I am scared that I may do something inadvertently to overburden the system - I am on line a great deal......Back off to the online dictionary and google my new best friends.

13. You will not facilitate or encourage any violations of this Statement.

Okay so users are not to do themselves or get anyone else to do anything that breaks any of the rules in.......'Statement', which 'Statement', the one in point 12, 10, 2????  Which one?  Oh, maybe they are referring to the entire document 'Statement of Rights and Responsibilities.  Got it:)

I am now incredibly tired.  Time to sit and try and digest each of the above and continue googling and checking dictionaries to ensure I do not break any of the above rules.

Facebook - Statement of Rights and Responsibilities - Sharing Your Content and Information - Points 2.1, 2.2, 2.3, 2.4, 2.5

Date of Last Revision: August 25, 2010.

 

Statement of Rights and Responsibilities

 

Sharing Your Content and Information

 

2: You own all of the content and information you post on Facebook, and you can control how it is shared through your privacy and application settings. In addition: 

Interesting statement above. I control everything mmmmmm not really, the only way I can see to control my content and information is to share everything with myself and no one else under any circumstances.

1. For content that is covered by intellectual property rights, like photos and videos ("IP content"), you specifically give us the following permission, subject to your privacy and application settings: you grant us a non-exclusive, transferable, sub-licensable, royalty-free, worldwide license to use any IP content that you post on or in connection with Facebook ("IP License"). This IP License ends when you delete your IP content or your account unless your content has been shared with others, and they have not deleted it.                                                                                                                                                                                                                                         

Okay so I own the content but give it away for nothing and can not control who uses it or where it may show up in the future.......mmmmm  A great need to be careful of who you share your content with - can you trust that if you delete your account, they will delete your posts - I do not think so.  Maybe I will stop sharing my work through twitter, blogspot and other sites that connect to facebook.  Guess I best read all the rules on the other sites too - This is going to take forever.   

 2. When you delete IP content, it is deleted in a manner similar to emptying the recycle bin on a computer. However, you understand that removed content may persist in backup copies for a reasonable period of time (but will not be available to others).

So what is a reasonable time? 

3. When you use an application, your content and information is shared with the application.  We require applications to respect your privacy, and your agreement with that application will control how the application can use, store, and transfer that content and information.  (To learn more about Platform, read our Privacy Policy and About Platform page.)

Okay I understand that my content and information is shared with applications available on facebook but there is more, the application is supposed to respect privacy and the like but I have to read yet another document for the platforms as well...yikes 

4. When you publish content or information using the "everyone" setting, it means that you are allowing everyone, including people off of Facebook, to access and use that information, and to associate it with you (i.e., your name and profile picture).

So, everyone setting means sharing for all to see on and off facebook, guess that means that if even my work, I am giving it away to the world - careful, careful! 

5. We always appreciate your feedback or other suggestions about Facebook, but you understand that we may use them without any obligation to compensate you for them (just as you have no obligation to offer them).

Interesting to place that under the main heading.  Guess some must have asked for payment for feedback or suggestions.  Leaves it open though as statement seems to imply that you maybe compensated - well in my reading anyway

Only a tiny bit of the way through the statement of rights and responsibilities and already I need to find the privacy policy and the platform policy.  Still think I need a specialist lawyer or maybe just blindly accept all like so many others - maybe not, that is just not me:)

Question: How do those with learning disabilities, low level education and the like read and comprehend all this jargon? Have facebook and other platforms taken this into account when drawing up their policies and procedures?  Serious issues to consider here I believe.

Monday, 20 September 2010

A personal note - Rose Lamrock Living On In My Heart Forever

Hi Debonairs
It's with a heavy heart that I inform you that fellow Debonair and old friend Rose Lamrock, partner of Jon Halliday (FAD Gallery) tragically passed away on Thursday morning 16/9.
She will be sadly missed by all who know her. 
On behalf of the Debonairs I pass on our love and sincere condolences to Jon

"I wish Heaven had a phone
so I could hear your voice again
I thought about you yesterday
and days before that too
I think of you in silence,
I often speak your name,
All I have are memories 
and a picture in a frame
Your memory is a keepsake,
from which I'll never part
God has you in his arms
I have you in my heart!"

Rest in Peace Rose...you'll be sadly missed

Friday, 17 September 2010

Activating Sales in the New Media Environment

An interesting article: Activating Sales in the New Media Environment: written in emarketer daily.
http://www.emarketer.com/Article.aspx?R=1007931

Could computers and robots become conscious -- if so, what happens then?

Yesterday, Japanese researchers unveiled a new robot, the HRP-4, which they hope will lead to future models that can perform menial labor. As robots become more advanced, is there a chance they could become self-aware?

My nickname is now 'youtwitface'

A post on facebook has become an apt nickname for me:

When you youtube, Facebook and Twitter you make a page together it'll be called  'youtwitface'

Thats all for now folks

Thursday, 16 September 2010

Re thinking social networking platforms

After numerous years of advocating the use of social networking platforms for use in educational settings, I am now wondering if my advocacy was misdirected.

Why?

As the years go by, the terms and conditions of many sites particularly facebook have grown substantially, and at all times the onus is on the user to keep up to date.  After looking at the current Statement of rights and responsibilities on facebook, I am wonder how anyone even those in the legal fraternity could take in and comprehend exactly what they have signed up for.

Have social networking platforms grown too quickly?  Are users, new users now just blindly accepting terms and conditions they are unaware of?  How can this be rectified?

I still believe that social networking platforms have their place in education and in business, however in every case I urge consumers to become familiar with the terms and conditions set before signing their work away.

Facebook's Statement of Rights and Responsibilities - Point 2

Please ensure you have read the privacy policy before you read point 2 below.  The Privacy Policy can be found here http://www.facebook.com/policy.php   good luck reading and remembering all:)

Facebook's Statement of Rights and Responsibilities - Point 2

Sharing Your Content and Information You own all of the content and information you post on Facebook, and you can control how it is shared through your privacy and application settings. In addition:For content that is covered by intellectual property rights, like photos and videos ("IP content"), you specifically give us the following permission, subject to yourprivacy and application settings: you grant us a non-exclusive, transferable, sub-licensable, royalty-free, worldwide license to use any IP content that you post on or in connection with Facebook ("IP License"). This IP License ends when you delete your IP content or your account unless your content has been shared with others, and they have not deleted it.

Mobile Content: Games, Music and Video Take to the Cloud

Mobile Content:
Games, Music and Video Take to the Cloud

 
Summary
Table of ContentsSources
Mobile phones have become a staple of daily life, so much so that most consumers can hardly imagine going through the day without one by their side. The reliance on mobile devices for just about everything makes mobile a platform that content publishers and marketers cannot afford to ignore.

The continuing advance of smart devices—including tablet-style computers, led by Apple’s iPad—and the growing ubiquity of mobile broadband networks mean that consumers have to make fewer compromises when it comes to the consumption of games, music and video. An improved user experience, and the ability to access an ever-expanding variety of content from the cloud, will attract many new mobile content consumers in the next five years. The ranks of mobile video viewers and music listeners will grow more vigorously than mobile gamers, but gamers will still be significantly more numerous.

In turn, an increasing user base will drive mobile content revenues in three principal streams: subscriptions (streaming music and mobile TV services); direct and pay-per-view downloads (full music tracks, games; and TV/movie/event programming); and advertising-supported (games, music services and video).

The ad-supported component is the smallest of the three, but it will grow at more than double the rate of paid mobile content through 2014.

These developments present opportunities for publishers and marketers alike. The key to success will be in determining the optimal balance of free and fee.

US Mobile Content Revenues, by Segment, 2009-2014 (millions)

Key questions this report answers:

  • Who are the mobile content consumers and how do they access games, music and video on mobile devices?
  • What are the mobile opportunities and challenges for owners and publishers of gaming, music and video content?
  • What is the revenue outlook for mobile gaming, music and video?
  • How big will the opportunity for ad-supported mobile content become?
--
Jacinta Gascoigne
Infinite Entertainment
0425 118 595
www.infinitentertainment.net

What Marketers Can Learn from Global Media Trends

What Marketers Can Learn from Global Media Trends

 

Making sense of worldwide shifts in media usage and ad spending trends

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The global advertising and media industry has been going through massive changes in recent years, between the inexorable shift from traditional to digital channels and a recession that damaged markets around the world.

To help marketers make sense of the often-conflicting data and shed some light on the trends that will have the greatest effect on their business, eMarketer collaborated with Starcom MediaVest Group to produce the “Global Media Intelligence Report.”

The report covers six major regions worldwide and outlines digital and total media advertising spending trends from 2009 through 2014, along with detailed data on demographics, broadband and mobile penetration, media usage, and consumer behavior in each region.

Total Media Advertising Spending Worldwide, by Region, 2010 & 2014 (billions)

The “Global Media Intelligence Report” provides insight into many trends, large and small, and raises questions that may prove important for marketers in coming years.

Key insights from the report include:

  • The global recession sped up the shift of marketing dollars to digital in large developing markets such as China, India and Brazil.
  • Asia-Pacific will surpass North America as the world’s biggest advertising market soon after 2014.
  • While the Middle East and Africa account for only 2.9% of total media spending worldwide, the $14 billion in spending estimated this year represents growth of 11.4%, the fastest of any major region in the world.
  • Online ad spending in Latin America—though small compared to more mature regions—will more than double over the next four years, growing from $2 billion in 2010 to $4.2 billion in 2014.
  • The aging of the large UK online audience could be an early indicator of a trend that could lead to greater internet penetration throughout Western Europe.
  • The disparate internet adoption rates throughout emerging regions like Central and Eastern Europe will make mobile an attractive option to marketers.

The full report, "Global Media Intelligence," is available to Total Access clients only. Total Access clients, log in and view the report now.

Four in 10 brand marketers think social creates new challenges to maintaining brand integrity

Four in 10 brand marketers think social creates new challenges to maintaining brand integrity

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Social media has changed much about how consumers communicate with one another, and has given them the ability to broadcast opinions about brands, products and services further than traditional word-of-mouth can reach. It has also meant something that can be scary for brands: Marketers are no longer fully in control of the message.

According to a study from branding agency MiresBall andKRC Research, 40% of brand representatives around the world felt social media posed new challenges to the integrity of their brand. More than a third said that social networking sites affected brands significantly enough to bring about changes in marketing strategy.

Belief that Social Media Creates New Challenges for Protecting Brand Integrity, 2010 (% of brand representatives worldwide)

But with 500 million consumers reachable on Facebook, and a host of other networking sites, services like Twitter and the rest of the social web, the challenges may be worth it. More than half of brand representatives told MiresBall and KRC that social media gave them an opportunity to reach new customers.

Belief that Social Media Provides an Opportunity to Reach New Customers, 2010 (% of brand representatives worldwide)

Brand marketers were split on whether social media helped create brand loyalty, however. While 35% agreed, another 30% disagreed, with the remainder neutral on the question.

The research also found a disconnect in how marketers thought about their brands and how they tried to reach out to customers on social media. The vast majority of respondents agreed that the brand must define what a company or product is, and that message should be communicated via various PR and marketing channels, including social media, and that the most effective way to communicate about a brand was to stay true to its message. At the same time, marketers were willing to stray from that strategy—especially in the case of social media.

The report suggested that attempts to find superficial social success might be leading brands to create a presence on networks that did not fit with the brand’s personality or use other inappropriate campaigns in the hopes that one would go viral, even if it did not truly convey the brand’s message.

Keep your business ahead of the digital curve. Learn more about becoming an eMarketer Total Access client today.

Engaging Mom Blog Readers with the Right Ads

Moms or Mums are important folks

http://www.emarketer.com/Article.aspx?R=1007926

Engaging Mom Blog Readers with the Right Ads

SEPTEMBER 15, 2010 

Many moms spend hours every week reading blogs on parenting

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Readers of mom blogs are committed. According to the “Back to School Survey” by rich media and video ad serverUnicast, most spend between 3 and 10 hours a week reading mom blogs, and they squeeze the blogs into their busy schedules by checking for posts in the morning before their day officially begins, at night when their kids are asleep and during any other free moment they can grab.

The No. 1 reason moms of all ages begin to read mom blogs is not that they had their first child or wanted to connect with other moms—though those are important first causes—but that they were looking for ways to save money. Similarly, the top characteristic of their favorite mom blogs was being budget-oriented, which came ahead of being informative, humorous, relatable or even fast to read.

Moms’ budget-consciousness extends to their consciousness of advertisements, as well. All over the web, they were most likely to notice ads that included coupons or other ways to save money.

Types of Ads/Promotions Noticed Online, by Age, Aug 2010 (% of mom-blog readers)

Respondents also cared about ads’ relevance to their busy and often child-focused lives. On mom blogs, readers most wanted to see ads for items like groceries, children’s clothing and, depending on the age of the mom, baby gear.

Product Ads that Are Noticed or Desired When Reading Mom Blogs, by Age, Aug 2010 (% of mom-blog readers)

Ads for products that were more about mom herself, such as women’s clothing and accessories or makeup, were less popular, suggesting that the context is more important than the audience: When moms are reading parenting-focused blogs they too are focused on parenting.

Keep your business ahead of the digital curve. Learn more about becoming an eMarketer Total Access client today.

Seven Significant Trends in Mobile Usage

Seven Significant Trends in Mobile Usage

SEPTEMBER 15, 2010 

Understand the landscape and how it’s changing

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With mobile penetration in the US estimated by eMarketer at nearly 80% this year, and the increasing sophistication of handsets, there is a mature mobile market with a critical mass of users increasingly receptive to marketing and content. As the space becomes more important for marketers’ efforts, they must keep pace with the changing scene.

“As feature phones give way to smartphones and tablet devices, mobility is taking on new dimensions,” said Noah Elkin, eMarketer senior analyst and author of the new report “Seven Key Trends in Mobile Usage.” “The ability to consume, create and share more content than ever before translates into increased engagement on mobile devices. It also means enhanced opportunities for marketers to reach out to potential customers via mobile.”

One of the biggest keys to these new marketing opportunities is the rise of smartphones. The percentage of US consumers thinking about buying a smartphone has doubled since the beginning of 2008, according toChangeWave Research, and Nielsen expects smartphones to be in the hands of half of US mobile users by the end of Q3 2011.

Smartphone Buying Plans*, 2008-2010 (% of US consumers)

As handsets change, so do mobile consumption and usage patterns. Voice is becoming less relevant, and carriers and their marketing and content partners have transitioned to a focus on data.

Social networks are fast becoming the primary way mobile users exchange information. According to comScore, use of social networking applications increased by 240% between April 2009 and April 2010.

Fastest-Growing US Mobile Application Categories, April 2009 & April 2010 (thousands of unique users and % change)

With social network users indexing higher for various forms of mobile content usage, according to Edison Research and Arbitron, the rise in mobile social media also suggests further increases in content consumption—and the need to pay for that content either through user fees or advertising.


The full report, “Seven Key Trends in Mobile Usage,” also includes information on these important developments:

  • The smartphone race is increasingly competitive.
  • The increased ownership of smart devices is driving growth in mobile web penetration.
  • The mobile-social nexus is all about location, location, location.
  • Content revenues will rise—and ad revenues will climb even faster.
  • The iPad and other devices are changing the face of mobility.

The full report is available to Total Access clients only. Total Access clients, log in and view the report now.

Facebook's Statement of Rights and Responsibilities - point 1

Facebook's Statement of Rights and Responsibilities - point 1
Privacy Your privacy is very important to us. We designed our Privacy Policy to make important disclosures about how you can use Facebook to share with others and how we collect and can use your content and information. We encourage you to read the Privacy Policy, and to use it to help make informed decisions. Next step read Privacy Policy, comprehend it, understand it an remember it - accept or reject it.  All that before one can even get to Facebook's statement of rights and responsibilites - point 2

Thought I was imaging that posting one per day would take over a year but after an in depth look myself, I think if will take longer.

Thought about posting two a day, no, little snap shots of information have a better chance of being considered and remembered, than a bombarding of to many rules at once.

Wonder if I scare off any facebook users.  Wonder if I get any friends telling me to stop posting rubbish.  Wonder if I get thank you's from people grateful for being empowered with knowledge to make informed decisions, again being empowered.  Wonder what Facebook will think?  Wonder if this is really important?  Will this in anyway change the way users use their profiles,pages,groups, games, other applications.

No matter what this will have an outcome, any way it goes.

Looking forward to comment on this post:)
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sent from iPhone

Tuesday, 7 September 2010

Facebook lowers exam results?

One wonders how facebook could truly be responsible for lowering exam results but this article suggests that it does Facebook 'lowers exam results by 20 per cent'.  The study is only small so I am not personally going to take it to seriously.


What this article and study do is provide some ammunition to all those in the educational arena, who are still resisting using technology themselves, or using it for learning.  


Nearly 10 years on in my work in the online, educational and business arena and still there is resistance, a lack of belief that technology can be used for learning or should I say, 'is' used in and for learning.


Change occurs slowly they say - pity as the www changes rapidly.

Thursday, 2 September 2010

Embedding e-learning in universities : analysis and conceptualisation of change processes



I am still digesting it all but I love the opening line......and I quote 'E-learning has acquired the status of a "radical innovation" in higher education over the past decade' 

What the???? 

E-learning still has such a status?? 

Now I get it, back in 2002 when I first began seriously looking and working in the 'e-learning' arena in the VET sector in Australia, I was a little ahead of my time as were the other kindred spirits I engaged and collaborated with. 

Ah, that is why I was referred to as a 'bleeding edge innovator'

No wonder I got knocked on the head every time I opened my mouth about anything 'e'.

Well at least the debates go on, but I do suggest that e-learning is not a fad, it is in fact a way of learning that has not yet seen it's full potential realised and will not for some time.

E-learning is evolving at a rapid rate and in many ways is embedding itself in learning through the existence of the tools and technologies and those willing to engage with them.

Billions globally are learning online every day through the mere engagement with the technologies.  

Learning how to use the tools and technologies in itself learning - example - facebook, you get an account and you create your virtual space by trial and error, selecting applications, communicating, sharing, collaborating, playing games - Learning without knowing you are learning - an interesting concept but TRUE.

I hope you enjoy the article and when I have digested it I shall report back:)